More than just a traditional bowling center, Bowlero features a custom-designed vintage setting with a wide variety of games and activities, a full bar and full-service kitchen, catering and private event spaces.
The 45,000-square-foot center can accommodate up to 500 patrons who can pick their fun from among a variety of activities, including bowling, shuffleboard, foosball, pool, air hockey and beer pong.
Even the bowling experience itself at Bowlero is anything but ordinary, Regional Sales Representative Donna Eyler said. The facility has 40 bowling lanes, which are accompanied by 20 floor-to-ceiling video screens.
“At the end of the [bowling] lane, you have video screens showing sporting events or music videos,” she said.
The location was once a traditional bowling alley before Bowlmor CEO Thomas Shannon came up with the idea to transform it. The renovation project was completed last month. Shannon got the idea after visiting an eatery in Denver, which had a vintage feel, Eyler said.
“The owner was skiing in Denver when he went out to eat,” she said. “So he [wondered], ‘Can I bring this same look and feel to a bowling center?”
Major features built in the concept include an Airstream trailer transformed into an ice cream parlor and the tailgate of a vintage truck transformed into a bar. The designers even used special lighting to add to the ambience.
The menu at Bowlero also offers a variety of choices. Director of operations Andres Restrepo explained how different sections of the menu such as “Go Small,” “Go Big,” and “Go Sweet” highlight various items by category.
Among other items, the “Go Small” section features avocado hummus, sliders and tacos. The “Go Big” section boasts the Behemoth Burger, which is a 5-pound burger with bacon, American cheese, lettuce and tomato. “Go Sweet” offers deep-fried Twinkies and Oreos as well as four flavors of adult milkshakes made with alcohol.
Having a gathering at Bowlero is seamless, said sales manager Sharla Grayson. The catering menu offers party packages for children, teens and adults as well as a la carte. Events can be hosted throughout the facility for all ages and for corporate functions. Packages can include cake, gift cards, plates, plastic ware and other special items, she added.
“You rent a lane, you’re able to build your own party with different options from the catering menu,” she said. “We’re kind of like a one-stop shop. We take care of everything here.”
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